Company Timeline

Our Town Timeline Wilmington, Cary and Raleigh, North Carolina

Company Timeline

 

Our Town America Today

Today, Our Town America provides new neighbors with the traditional hospitality of warm gifts from the neighborhood in a premium Welcome Package. The only difference from 1972 to today is that now we introduce over 6 million families a year to thousands of businesses across the country. We carefully prepare our special packages from a 20,000 square foot, state-of-the-art facility. Personal thoughtfulness and generosity are just as appreciated today as they were 30 years ago. The necessary psychological triggers which prompt our gift package to be opened give our local business sponsors the opportunity they deserve. Plus it gives these families the special attention they need — all wrapped up in the spirit of a hospitable, caring town.

Our Town America Throughout the Years

2015

Demographic Targeting & Budget Billing

  • Target by Neighborhood or Zip Code
  • Target Homes or Apartments
  • Budget and Dynamic Billing

2014

New Postcard Campaign Options

EDDM® – Every Door Direct Mail®

  • 4 Unique Targeting Options
  • 5 Different Size Options

Award-worthy Franchisee Satisfaction

-Franchise Business Review all-time Top Company Award
-Inducted into the Franchise Business Review 10-year Hall of Fame
-Surpassed the 50 Unit category breaking into 2015 with 6 new franchises in January 2015
-2014 Business Observer’s Gulf Coast Top 500 Company

2012

Positive Postings™ Security & Tracking Enhancements

-E-Survey Comments Posted On Your Facebook Wall
-TruTrak™ Mobile Application
-Embedded Security Features

2011

Printing Services Expanded

-Die-Cut Postcards
-Die-Cut Magnet Postcards
-Full Color Printing

2010

Customized Web Portal

-View Live Information
-E-surveys & Activity on Your Account.
-Market Segmentation: Sociological, Demographic, Psychographic & Geographic Sponsor Data Management Target Towards New Businesses.

2009

Intuitive Marketing™ Mailings

Intuitive Marketing Program Oversized, Full Color Postcards Designed and Directed to Your Current Customers, Special Moments; Birthdays, Anniversaries, Reminders, New Customer Acquisition. The possibilities are endless AND all as easy as a phone call or email away. Like we say here at Our Town America, turnkey!

2006

Technology Advances Continue

-MFSA 1st Place Award
-Loyalty Program – 2nd Tier Mailing After Welcome

Thank You Program taking you to the next level with a Thank You and inviting new movers back again. MFSA 1st Place National Award for inventive Problem Solving Solutions involving variable data printing solutions.

2005

National Franchising Launched

Our Town America launches its national franchising across the country.

2003

Another Industry Landmark!

-Detailed Analysis of Response from Movers, Our E-Survey!
-Our Town America begins moving digital.

1997

Industry Shaking Improvements!

-Zip Code Select
-Exclusivity
-Gift Magnet
-Dwelling Selects
-New mover response information features that our local business sponsors need and that serve the families more effectively –AND efficient pricing.

1984 to 1989

Alternate distribution methods were tested, from UPS delivery to Solo Mail, to provide local businesses greater distribution and more personalization.

1972

Our Town America begins welcoming new movers in Newton, Iowa delivering community packages using in-home presentations by Hostesses.

New Mover Marketing Solutions

New mover marketing by Our Town America is innovative, exclusive, turnkey, zip code driven and fully trackable, intuitive and secure with desktop and mobile solutions. Lock out your competition! Avoid wasted coverage and save time. Let us do the work for you. Fill out our contact form today and let’s get started!

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Who Is Our Town America?

A Direct Mail Marketing Service & Community Welcoming Program.

What Do We Do?

We connect & create loyalty between local businesses & new movers.

Why New Movers?

New movers are actively seeking new, reliable “go-to” businesses in their area with whom they can establish long-term relationships. Our new mover marketing program reaches the new residents before they’ve developed loyalty to other local business owners.

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